Polite Society is a ready to wear non-conformist power dressing label based in Mumbai, India. It is a gateway for the founder, Surmai Jain, to stir a candid conversation with the audience, that may not always be polite by society’s standards.

Surmai graduated from NIFT Mumbai & FIT New York in 2018. Her inspiration lies in people and their emotions, she wants to challenge the Indian society’s perceptions of nudity and gender roles.

The aesthetics of the label are bold and conversational but functional and relaxed at the same time. Immense attention is given to how the garments are finished, following global standards for quality construction.